Copy Paste Systems – The Way to Write Effective Press Releases

Here’s some cool stuff: Copy Paste Systems

General suggestions to bear in mind are to avoid really salesy, hypey or very promotional words and phrases such as “revolutionary”, “One-of-a-kind”, “unique”, etc; always use the third person–never use the words “I” or “we” unless you are paraphrasing some other person; keep it short and straightforward; and take a look at other good examples of publicity releases to get additional steerage.

It may take one or two attempts to start getting the trick down pat but before you know it, if you follow these basic axioms, you will be writing effective press releases without even brooding about it.